production log

Production Log

The production log is basically what we did to create our music video, and the order we did them in. I would say that the process of creating our music video was pretty smooth as the paperwork was all done in order and was all in on the deadline.

Stage one -
                  What me and Harry did first was to finish the drafts for the music video, this is the stuff like the story boards, etc. This gave me and Harry a clear idea on what we wanted to do. The concept of our idea is basically about a boy who gets bullied, but ends up finding himself when he gets on his scooter, and then becomes friends with the bully at the end.
When the storyboard was done with our main focus was the casing, obviously we needed a few others to star in our music video, so we found a few friends who we could cast in our music video, this is the whole idea of the casting. So in the first stage we finished our story board and the casting list for our music video.

Stage two -
                 In the second stage we finished :
                                                                   - Crew Roles
                                                                   - Artist Case studies
                                                                   - Filming Permission
                                                                   - Clearance letter
                                                                   - Script
                                                                   - All of these pieces of work were created within a week, these pieces of work were to do with the setting up of the music and setting we were doing the music video in. They were done in the order as shown above, this was also smooth as we had no troubles whilst creating this pieces of work.

Stage three -
                   Stage three was the production phase :
                                                                               - Risk assessment
                                                                               - Shot list
                                                                               - Equipment / Props list
                                                                               - Location Reece
                                                                               - Track choice and analysis
                                                                               - Shooting script
                                                                               - Case studies
                                                                               - Call list
                                                                               - This was the end of the production phase of our music video, the pieces above were done in the order as shown above. This was the end to the lead up to creating our music video.

The filming / editing stage -
                                            This was when we began to film out music video over the course of a whole day, the editing took a little longer as we had to add transitions and special effects by using 'abobe premier pro' and 'adobe after effects' :
                                                                     - Final Edit
                                                                     - Final music video
                                                                     - After this stage there was still more work to be done, the build up work that we had decided to leave till after we finished our own music video, so we would have a better insight to what we had to do :
                                                                   - Advertising in music videos
                                                                   - Meaning in music videos
                                                                   - Single shot camera analysis
                                                                   - Music video styles
                                                                   - Music video purposes
                                                                   - These were the final pieces of work for the unit about creating our own music video, there was another one or two pieces of work that I may of missed or left out but that is because they were not as important as these pieces of work.

evaluation 

During the process of my music video the planning and research went very well, as a result of this the music video turned out exactly as planned and was a success, during the planning we made sure that everything was prepared for when we were ready to shoot, for example we done a location rec. to make sure that the location we were filming was appropriate and to know where we were going to be filming so that when it came to the time of filming the video we were prepared and already have knowledge of where we are going to film, we also done a props list to ensure we knew exactly what props we needed and how much they would cost, we also did a cast list to plan who was playing which role, finally we did a production schedule to know what scene involves what so that when the time of making the video came we knew what to do. overall out group worked really well together as everyone put in equally as much work to get an overall success as i think the video turned out really well.

purpose of a music video

purpose of a music video 

Promotion- It used to be that videos promoted the single, which promoted the album (which was the most important part of the product). Stations like MTV and in other countries specialized programs would play them. They were cheap to play as they were promotional tools and were usually given out to stations for free. As videos grew in popularity, directors made more elaborate videos for big artists and many were established or up & coming film directors. These days the Internet has eroded record label income and music stations such as MTV play less video content, so many labels charge stations for videos now. They have become a revenue stream in themselves through iTunes and DVDs. However sites like youtube have become a new avenue for video promotion & consumer technology lets anybody make expensive looking videos for almost nothing.

Extension of income- Music videos are a good way for companies to make money; it cashes in on the success of a song, and helps to boost sales of other products linked to the singer. A music video can be sold on DVD or to other companies for broadcast, this would get money for the production company, the singer or artists featured in the song would likely get a percentage deal. Their would be repeat fees if the show was broadcast on TV. A music video extends the income of the singer-they would get money for doing the video, and from promotional duties and products.

Michael Jackson’s Thriller for instance took over $500 million in sales, no doubt boosted by its massively popular video, Jackson himself banked over $120 million. When it first aired on Top of the Pops it was played several times in the first evening. 

extension of outcome- A music video gives the company and artist numerous ways to expand its potential audience. A music video more than doubles the way a song can be accessed. A music video can be seen in many different ways- on a special DVD or blur - ay, often bundled with the soundtrack (e.g. Christmas promotions at HMV), on a Television channel, or on the internet. This ties in with publicity and other areas. People who buy a music video may not necessarily listen to music; a video can attract fans of the song or fans of the video maker, they could even design different editions to attract specific parts of the audience. A music video can connect with a wider audience than a audio track. A music video once made public can easily spread to other people, for example someone can ‘like’ a video on face-book and provide a link to it on youtube, or can spread word of it through conversations, this isn’t directly an outlet but it helps to expand the audience, music labels could make a video free to download for a small period-this ties in with publicity, then people would rush to watch it and word would spread.


Synergy- is where two products or companies combine to make a video, and use the video as a platform to give them success in their respective areas. For example a music video may be made to increase publicity for a film, but may prove successful in its own right. One example is the music video ‘You know my name’ the official video for the James Bond film Casino Royal (2006) starring and sung by Chris Cornell.
A very successful film, it helped to increase sales of the song and soundtrack for the film, the music video remains popular and has won Cornell several awards. A music video helps to provide synergy for the artist starring in it; a popular music video helps to expand their audience but also serves to increase their power in the industry. If a video is shown on YouTube for example companies may pay to advertise on the video or through product placement, this would give them synergy through the video-they would be associated with the video and hopefully improve publicity.

Producers strategy- To make a video successful a producer could use many techniques.  A music company would do audience research before the filming of the video to figure out how to market it, and how likely they are to be successful.  A producer of a music video would probably help to fund it so would have a definite idea of what direction he wanted to go in. The crew they hire for the film would also indicate what strategy they are going for- the director would have a certain technique or style which would affect the video, the producer would collabaorate closely with the artist or band in the video, helping them get what they want. 

The band or singer may even act as a producer in their own right to ensure this happens. Where and when the video is released can also effect how successful it is and how it is perceived. A producer may decide to include product placement or references to popular culture. A music video may be designed for a specific audience i.e. a Video may be designed with an Asian market in mind, so would include Asian themed costumes and props to make it more accessible to that audience. The video for the Michael Jackson and Janet Jackson song Scream was the most expensive video ever made at the time of its release and featured two of the world’s biggest stars the video was designed to illustrate this with lots of close ups of the two stars, the video also showed their famous dance moves and reinforced their image in the public’s eyes.