36. self assessment of powerpoint and client feedback

I feel i met the client brief because when we spoke about what improvements that could be made to it, i feel i have made those improvements and included some factors that make our ident better, the first one being corporate identity theory, the corporate identity theory is used in our ident as the certain shade of purple that is the E4 logo colour and various other things that make up E4, in out our ident we had the rocket that flew out the shade of purple and we also had the planet that the rocket lands on the shade of purple, we have done this so that people recognize our ident to resemble to E4. We then had to focus on out target audience, the target audience for E4 is 16 to 34 year olds therefor in our ident we agreed a good theme would be space as it would entertain all the ages and still be comical depending on what we include around it, for example in our ident we did a man flying to a planet which is the E4 logo, which is plain a simple and the target audience could enjoy it. We then discussed about remodeling some of the props as they were not at a good standard, we did then redo most of the props to improve the ident and make it more professional, for example we had to remake the model rocket as the size of it did not match the size of the character so therefore we had to resize it to match the size of the character, for the character we used a lego figure as its easy to use and make it look like he is moving, we also discussed this as its the easiest thing to make it look like its actually moving, we then made the planet to a usable size, so not to big but the right size so that the lego figure could fit on, we agreed clay was the best thing to use as we could mould all the things we wanted such as the planet the e4 logo the space theme and even the planet, this did work really well in our ident and i think it was very successful, as for the other scenery we just drew it in on a board to make it look like a forest. finally we discussed the camera and how we would position it, obviously we used a tripod to keep the same position the whole time so that it looks like the lego figure is actually moving, and we used a standard HD camera to get the good quality pictures so it doesn't look too bad, overall the ident turned out successfully thanks to these features being changed.

33. power point bibliography

35. annotated drafts (screen grabs)

As you can see on the left this is where i have just started to edit the ident and i have imported all the images onto the editing software, i have then put them in order so that it makes a stop animation video when played, however it is really slow.




As you can see on the left i have had to change the time of each image so that the animation will appear to be a lot, faster giving the image that it is like a real video.

once i have changed the time i have to add the first audio effect, as you can see it is just a small music clip to match the scenery, and it will only play till the next scene.

 As you can see i have now added a second music clip, this one however is a dramatic tune to match the rocket flying in space.

 Once i have added the music, i have to then add the sound effects, this is to make the ident more professional and more interesting, for example as you can see on the left i have added a sound effect to make the logo scene more dramatic

 As you can see on the left in this picture i am adding footsteps as a sound effect the reason for this is so that in the video when he is walking the is a sound to match it so it sounds and looks like he is walking.

 As you can see in this one i have added an airplane take off sound effect, i added it to match when the rocket takes off so it looks and sounds like it taking off.

Finally i added the forest sound this is to match the forest scenery at the beginning, to make more professional and make it not only look good but sound good as well, i then exported the video so i could place it on my blog.

34. ident

23. draft script- ident

31. revised script- ident part 3

25. draft budget- ident

21. draft proposal

30. notes from client

The main thing that we needed to change in our video was the cooperate identity theory as we needed to change the colour of some of the things in our ident this is to match the colour of the E4 logo so that people will resemble that colour with the logo of E4 and will recognise it, also we need to make it more target audience appropriate as the target audience for E4 is 16 to 34 year old therefore the ident will need to be immature yet interesting enough for the 16 to 34 years olds to keep there attention.

29. expansion of concept to suite

24. production schedule

28. Crew Roles (ident)

Reasons for roles:

Chris Reade Director, the reason chris is the director as he has done most of the post production research and therefore knows the story and is able to tell all the other cast what to do and when to do it, he also fits the role well as he is the most confident person ion the group and is therefore able to tell the other cast what to do and they will listen.

Harry O'Donoughue producer, the reason harry is the best fit for a producer as he was also the person who edited it and therefore is the person who will produce the video as he has access to the final copy of the video.

Harry O'Donoughue photography, the reason harry is taking the role of photographer is becuase he has done photography a level and is therefore obviously the best fit for role as he would be the only one who knows what to do.

Chris Reade editor, chris is the best person to do editing as he is always editing because he does it in his spare time and it is also a key part of the job hey does.

20. justificatiion of chosen idea - ident

After a while Me and Harry have chosen to go with the space idea (A rough idea of what it should look like is below the text), we have chosen this idea for a few reasons :
1. We like it the most, we think it has potential and we like the whole idea of it as it has a lot of key elements that would be seen in a E4 ident such as relatable features that would interest the target audience that is 16 to 34 year olds and also it relates to E4 as it uses the corporate identity theory.


2. We like the story idea, the idea of a bunch of idents adding up to become one massive ident we think is a good idea as it is different and will hopefully entertain and keep the viewers interested as it has that immature yet interesting view about it as it is animation however will still hopefully entertain the target audience.


3. We think it is the most appealing to the audience, we think the age group of 16 to 34 year olds would most likely enjoy this ident as it will appeal to that particular age group as it includes a comic value as well as a advertisement value as it displays the colours of E4 which relates bcd to the corporate identity theory as it includes the clouds of E4 so when people watch it they will know its E4 as it also uses the certain shade of purple which people will recognise to be E4
So overall this is our final idea below, displayed in a storyboard.

6. research proposal - ident

Research Proposal

To: RWS            

From: Harry O’Donoughue and Chris Reade           

Date: 17-05-14           

Subject: Research Proposal

Proposed Research Topic:

Television idents are there solely because they are designed to give some kind of announcement as to what station you are on. It is highly recommended in broadcasting. They can also represent a form of branding or to satisfy the authorities involved. Also, the idents can vary between simplistic or complex, loaded with details, 3D, great music, etc, it impacts the audience in the sense of it lets the viewer know what station they are watching.

Purposes:

When we make out indent I am hoping that when it is watched people will resemble it with E4 the reason for this is I have used he cooperate identity theory so people know when they see the certain shade of purple they will know its E4, I also hope that it will entertain my target audience of 16-34 year old to do this I used a theme that all ages would enjoy.

Background

By making this ident I am hoping to get the appreciation of my target audience, I will be doing this by using a theme that appeals to an age group of 16 to 34 year olds, the theme I will be using in my ident is a space theme, the reason for this is so that all ages can appreciate the ident and recognize it to be an E4 ident, I will do this by using cooperate identity theory so people recognise the certain shade of purple as E4 that is what I am hoping to achieve.

Scope:

In out ident there will just be me and my co worker Chris, and we will be making the ident on out own, we will need to invest in some things such as a camera which we can obtain from home, we will also need to invest in some clay it will b quite cheap normally around £7.99, we will also need to think about where we will film it, most likely in the classroom and just make a set around it. We will not need interviews, as it is just the two of us making it

Method: 
I will be using several methods of research, the first being a survey, within this survey i will include questions for the target audience so i can see what they would be expecting to se and what would appeal to them most, i would also include a interview and focus group this will also determine what i should include in the ident to appeal to the audience and also link it the the corporate identity theory.  

Timetable:

Prepare proposal by: 23-05-14     

Complete literature review by: 23-05-14     

Complete fieldwork by: 23-05-14           

Complete analysis by: 23-05-14     

Give presentation in by: 23-05-14           

Complete final report by: 23-05-14           

Limitations:

There are some restriction that could affect out ident such as: we only have a small budget on our ident so it could not be as professional as we hoped, we also can not get hold of a professional cast and crew as there is only two of as and out budget is small, we can only use the cameras we have or get given so the quality is not amazing either.

References

http://www.channel4.com/e4 - I used this website to get my information on things I would have to use to make my ident professional, for example I looked at corporate identity theory and I looked at the target audience they had and finally I look at idents they had made so I could get an idea and information on how to make my ident professional and get it looking like one of there’s.

16. focus group and analysis

focus group and analysis

me and chris presented out pitch on out ident and what it was going to consist of, we presented it to the class, the reason for this is so that we could collect feedback, which could give us an idea on what the perfect ident is and how we could change it for the better, here are some ideas below that helped us change out ident idea.

WWW: Alot of ideas where said that could make out ident better such as:

-well structured, good idea

-used corporate identity theory, which is good and makes it recognizable to E4

-using a character is good for the audience.

-idea for ident is good for target audience, as it would entertain all ages.

-has an originality to it not really seen it done before

EBI:we had some 'even better if's' as seen below:

-could have included more scenes as we only have a few

-if it where to flow together a bit better as it is a bit random

-spend a bit more time on the scenes and editing

-put more effort into moulding the clay to make it better looking

-need to include a theme tune or music into it

26. location recce- ident

27. risk assesment-idents

22. final story board

This is our final story board for our ident, as you can see in the first shot it will most likely be wide shot as you can see the whole of the figure and this shot is when the figure is making his way to the rocket to begin his journey to planet E4, then in the second shot it will be a very wide shot as it is a little more zoomed out than the first shot and it is when he has taken off in the rocket and he is on his way to planet E4, then in the third shot it will be a wide shot once again as you can see the whole figure and it is when he has made his and on the planet, and a lot of the shot is taken up, then in the forth shot it will be an extremely wide shot as you can see most of what is going on, and as you can see in this shot he is on the plant, and the plant then begins to turn around, then in the fifth shot which is also a extremely wide shot, you can see the E4 logo as the planet turns around and the future then takes off in his rocket beginning his way back, the in the final shot which is a wide shot as you can see the whole of the rocket, he is leaving planet E4 which you can see in the background.

5. Annotated research

- this is my first piece this graph shows the e4 viewing schedule and it specifically shows which shows on e4 are most viewed, as you can see in this particular date which i have selected quite recently it shows the Big Bang Theory being the most popular how compared to others, which shows the target audience enjoys comedy and would be quite young.

-This is the current E4 logo and is the color purple, this particular shade of purple is used in most E4 features including the website, indents and the logo they continuously use this color so that people recognize the channel when they see it.

These two colors are the main colors in E4 at the moment and they stick to these colors so that people recognize E4 as a channel, they will use this particular shade of purple for logos, idents and the website you can see the specific pantone blow.

I did a survey to research the target audience of e4 and other questions like this, i found out that the lower age is more common watching e4 i also asked other questions to help with my ident such as what most color is popular, what type of ident, just questions that could help improve my ident. 

i also did an interview asking questions about the ident and i was hoping the feedback would improve my ident to make sure that the public would approve, from the interview it showed that purple was a popular color so thereofre i put in in my ident to improve it.

I did a pitch talking about my ident and what features it includes, for example corporate identity theory, and the target audience, this gave me feedback that enabled me to make enhancements to my idea, for example one of the enhancements was i needed to make it so my ident could follow on to other idents, and this helped.

the design and purpose of my ident is to appeal to the target audience which is 16-34 year olds, to do this i must keep the recognized E4 color which is purple, i must also keep my ident short but interesting to attract people to watch E4 channel and the design i am doing is fun, amusing and random which fits the features of E4.

I have also researched the E4 current website to gain knowledge of what a successful ident is and how i can make mine equivalent to there is so that it is an ident that appeals to the target audience and it interesting and fun, and include features from corporate identity to make it a recognized ident to E4.

18. development of ideas