Friday, 25 October 2013

15. interview and analysis


question 1: do you like the current E4 ident, and why?
question 2: what style of ident do you enjoy most?
question 3: would you expect to see the logo in the E4 ident?
question 4: how long do you expect the ident to be?
question 5: what theme would you like to be included in the ident?
question 6: what atmosphere would you like the ident to be set in?
question 7: what is you favorite tv ident and why?
question 8: would you expect to see a story in the ident?

Question 1 is asking do you like the current ident, i asked this question as if people where to say no i could evaluate the current  ident and take on board what they dislike about it and when making my ident add the improvements, i could also do the same for if they like the ident as i would add to my ident what they liked about the current ident.
Question 2 is asking what style of ident do you enjoy most, i think that this is an important question as it gives you an understanding of what style i can use in my ident for example if they liked animation the most it would be the obvious choice to do an animation ident.
Question 3 asks would you expect to see the logo in the ident i think this question enables you to know weather or not you should put the logo in and if so why depending on the results of the question.
Question 4 asks how long would you expect the ident to be this gives an idea depending on the results of how long i should make the ident, for example if they said 40 seconds i would try and make it around 40 seconds as people might get bored after that time.
Question 5 this question is asking what theme should be linked in the ident this question is very useful as if determines weather or not i should even have a theme and if so which one, for example if they where to say have a space theme i would include a space theme in my ident.
Question 6 this question is asking about the atmosphere of the ident  for example whether it should be filmed outside or in-front of white paper or if doing animation crete an atmosphere and this question determines and helps situate the ident and what atmosphere it should be filmed in.
Question 7 this question asks what your favorite tv ident is i think this question can help determine the ident as i think if for example they said i like the bbc ident i could look at the bbc ident and see what features they like and include these features in my ident as it would be the popular option.
Question 8 this ident asks would you expect to see a story in the ident this is asking if there should be a purpose to the ident for example a small story this could be shown by maybe a small man making a fire and he finally makes the fire and then the e4 logo appears, therefore interesting the viewers this would only be done if the people asking the question chose this as the most popular.

Wednesday, 23 October 2013

14. questionnaire analysis


Thursday, 10 October 2013

12. logo presentation

emotional response

not all the lyrics in this video were interpritated, this is meant by not all the lyrics are literal for example there is not a lyric that links to the video all the time
- cold and ice link with the cold theme
- when jar of hearts is mentioned you see the deep emotion and the editing of a jar
- when the lyrics become angry the emotion exceeds

- dancing aggression and passion
- different emotions and expressed
- misty murky and ground of love
- felt death of love at the beginning
- torn up wedding dress, love is dead
- rule of thirds used
- she has been left and torn

- close ups for emotion
- cold filtering, to match the cold emotions
- slow tracking for ad emotion
- zooming out to see expression
- lonely shots to show she has been abandoned
- slow movement to express emotion
- emotive words are expressed

- when she mentioned her heart the jar would be shown empty to express she had he heart stolen
- editing was slow to show more emotion
- when the soul is being taken from the girls mouth you can see he is stealing peoples souls and it matches with the lyric
- she gets her heart back and the environment brightens and warms up
- fades transition to create emotion.

-when burn is mentioned the lights light up
-lyrics are not interpreted
-when light it up is sang the light go brighter

- dancing aggression and passion
- different emotions and expressed
- Bright colors, to express lyrics
- lots of dancers to express vibrant melody
- empty space until song gets into chorus then i fills with people

- close ups for emotion
- wide angle shots of everyone dancing
- panning shots to add a slow effect
- wide shots of the singer to show the open space around her

- when she says 'let it burn' all the lights, light up and are bight
- editing was slow to add effect
- some shots are in slow motion to create effect
- the lighting is bright, however when she says : 'let it burn' it becomes even brighter
- it is edited so the breaks are small between each shot

- in the chorus when paradise is mentioned he makes it to his home which is his idea of paradise
- when he sings the chorus earlier in the song he holds up the cards with the lyrics on
- when he sings the chrous and the word paradise, when it is entioned it gets louder increasing the emotion.

mise on scene
- bright and warm colours when they get to africa to show the heat and emotion that he is home
- the scene of london where he has made his way from the zoo, to escape captivity
- all the transport he uses and how they are all empty and hes on his own
- costume of elephant metephorical of how elephants want to go home
- rule of thirds used

- close ups to show emotion of how the elephant wants to go home
- wide shots to show the far distances he has to take
- panning and tracking to show where he is going and far he is travelling

- quick scenes to show what transport he used to get around and how long it took
- normal lighting when in london, but when he goes to africa the colour become dim and warm to show heat
- fades to craete emotion and tension
- the gain in sound when he reches his version of paradise that links to the lryics also.

3. style guide

Tuesday, 1 October 2013

180 degrees rule, left third and cinematography

In film making, the 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene, the first character will always be frame right of the second character, who is then always frame left of the first. If the camera passes over the axis, it is calledjumping the line or crossing the line.

The rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designsfilmspaintings, and photographs. The guideline proposes that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. Proponents of the technique claim that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject would.

Cinematography (from Greece) is the art or science of motion picture-photography. It is the technique of movie photography, including both the shooting and development of the film. Thecinematographer could also be referred to as the film director's main visual collaborator.

final logo

I have chosen this logo as my final logo, as i think it ticks most of the boxes to be a perfect logo for E4 reasons for this is that it is the shade of purple that all the other e4 logos are, this is important an as the cooperate identity theory shows, people will recognize a channel by the color of there logo therefore i used this logo for that reason, i also used a space type theme in the E this is to make the logo more vibrant and more exiting and appeal to the audience of 16 to 34 year olds, as i would hope they would not just want a plain and boring logo that they see everywhere which is too common so i thought with my logo i would make it seem more of a logo that people would look at and make them want to watch the channel, i also included the full name of e4 which is entertainment 4 so people know and understand it, i also included a rocket as a link to the space theme of the logo, I also included the 4 in a planet to make it more recognizable sticking to cooperate identity theory, this is only one logo and would not last forever as the style and theme of the logo are always changing linking to different themes. i personally think that this logo is a bit childish however i think that it is what a comedy show need, for example when a 20 year old man is watching a program on e4 it makes them feel immature and childish therefore the childish logo with the rocket and space theme , so that adults can relive there years as a child hypothetically by watching E4.