Friday, 22 November 2013

final idea

5. Annotated research

- this is my first piece this graph shows the e4 viewing schedule and it specifically shows which shows on e4 are most viewed, as you can see in this particular date which i have selected quite recently it shows the Big Bang Theory being the most popular how compared to others, which shows the target audience enjoys comedy and would be quite young.
-This is the current E4 logo and is the color purple, this particular shade of purple is used in most E4 features including the website, indents and the logo they continuously use this color so that people recognize the channel when they see it.

These two colors are the main colors in E4 at the moment and they stick to these colors so that people recognize E4 as a channel, they will use this particular shade of purple for logos, idents and the website you can see the specific pantone blow.

I did a survey to research the target audience of e4 and other questions like this, i found out that the lower age is more common watching e4 i also asked other questions to help with my ident such as what most color is popular, what type of ident, just questions that could help improve my ident. 

i also did an interview asking questions about the ident and i was hoping the feedback would improve my ident to make sure that the public would approve, from the interview it showed that purple was a popular color so thereofre i put in in my ident to improve it.

I did a pitch talking about my ident and what features it includes, for example corporate identity theory, and the target audience, this gave me feedback that enabled me to make enhancements to my idea, for example one of the enhancements was i needed to make it so my ident could follow on to other idents, and this helped.

the design and purpose of my ident is to appeal to the target audience which is 16-34 year olds, to do this i must keep the recognized E4 color which is purple, i must also keep my ident short but interesting to attract people to watch E4 channel and the design i am doing is fun, amusing and random which fits the features of E4.

I have also researched the E4 current website to gain knowledge of what a successful ident is and how i can make mine equivalent to there is so that it is an ident that appeals to the target audience and it interesting and fun, and include features from corporate identity to make it a recognized ident to E4.

18. development of ideas

Wednesday, 20 November 2013

7. rebranding case study

this is the current ITV logo that was rebranded on the 14th of january 2013, from the words of ITV they said they changed their color scheme as it is a "better reflect on their program mix", the logo's color changes depending on what it is advertising, for example as you can see below there is an advert for 'downtown abbey' and the colors change to suit it programming, there are also various other examples as you can see below, they did this as in downtown abbey there is quite dark colors and they tried to blend the logo in to the advert but not as much so hat you cant see it.

These are the new rebranded Ident for ITV they use them in between programmes to attracted the audience to watch their channel, as you can see they have used very bright color in this particular ident to attract the audience and entertain them, this ident consists of what looks like a tent being put up and the logo appears blending with the colors of the tent, it is interesting and colorful which attracts the audience, the audience that is targeted is everyone, they will play different ident for different age groups at different times, for example in CITV that target the younger audience the ident would appeal to children however on ITV 1 the ident will appeal to all ages, by making the colorful interesting and relatable and not to long so people do not get bored, so most of the ident are simple but random so they can keep doing random ident that has no purpose, however each ident has a logo and that logo will be the same color as the colors within the ident for exampk this one is red white and blue, they have changed this as in the previous ident there was the old logo that would stay the same color and just fade in the the random picture behind it.

there are obvious reasons on why ITV rebranding one being they have to change to keep up with a modern society as people would get bored of the same logo and idents, and they have to appeal to their target audience, which is everyone therefore going on the concept of corporate identity theory the color of the logo has diversity to appeal to their diverse audience as the logo has a lot of different colors in it, going from various websites the feedback and reviews for the rebrand have been very positive and people say they enjoy the idents more than the old as they are more interesting.

E4 said they where proud and legally obliged to announce the return of Eefer. The little purple robot was the official face of the channel when it launched in 2001 and was an instant hit with almost everyone who worked on creating him. Eefer is a walking, talking robo-celebrity designed to exist on air and in person. From 2001 to 2003, he starred in a series of high profile adverts for E4, which were described by Campaign magazine as being ''mostly fine". And whilst Eefer's personal appearances were less successful, it was generally agreed that when he was kept away from bright lights, alcohol and newsreaders, things went quite well. Eefer last appeared in 2003 and is excited by the chance of a comeback.
"It's been ten years since I've been on E4 but it's still the best channel in the world!" he enthuses. "Where else can you see Friends AND Big Brother?", As before Eefer is back for 2013 and he is already in one of the new idents

This one of the new E4 idents which are described as a public hit, with character 'Eefer' being brought back, everyone enjoys them massively, all the feedback on the E4 website says they love the new idents as the cast Eefer in some of them, the new idents where created, as some people may have been getting board of them so E4 decided to stay with the modern trend and add new idents new for the coming up new year, another reason they may have made new ones is so that they can introduce Eefer, and more interesting idents that will encourage people to watch E4 as  channel, as usual E4 have used the corporate identy theory and kept there branded color which is on Eefer and various other things in the idents and adverts so people recognize it as E4, they also keep in amusing and interesting as E4 broadcast comedies, sitcoms and lifestyle so there idents relate to this by being random and funny, they also appeal to there target audience 16-34 olds therefore they have to keep modern and fresh to keep there audience interested and wanting to see more.

31. revised Budget-ident part 2

total= £362.00

film call list



the music video we are doing only has a selective amount of characters, to be exact there is only 5, and as we are only in a group of two we will have to get other people to cast in the video

main cast: Chris Reade
this is the main girl, as we do not have a girl in our group we will have to dress chis up as a girl to recreate the part of the main girl, chris is an ideal person for the part as he has the same body proportion as the original actor, using chris is not ideal as he is a boy and the original is a girl however in the music video the girl is wearing a jumper, and its not that easy to tell she is a girl so the same can be done with chris.

three gamblers: Harry, Chris and Aaron
these are the three gamblers that are betting on teddy bears on fighting and will be played by Harry ODonoughue Chris Reade, and a friend Aaron Brogden, in the scene that these characters are in they are all wearing sombreros and there face is not really revealed so it should be quite easy to film this scene 

drummer: Harry ODonoughue
this role is the singer/artist and the drummer who are in the music video the same people they just switch in between shots

ideal actor
i think if i where to pick specific actors to come and role in my music video i would most likely have Selena Gomez as the main girl role as she is a look a like of the current one and she is also a very talented actor, i would then have the original imagine dragons to play the music in the video, and Brad Pitt and Will Smith as the gamblers as they are my favorite actors and out too very talented and have the same appearance as the original gamblers in the video.

Tuesday, 19 November 2013

crew roles

equipment/prop list

equipment/prop list 

this drum set is in the music video, and is needed to recreate the music video to precise detail.

this cage is also used in the music video it carries the toy, it also has a blanket over it, so this will be recreated to give a precise effect.

this tripod is used to give a steady effect to the camera so that we can get still and steady shots.

this computer is a piece of equipment that i already have and is need to render the clips and put them onto the editing software.

this is used to edit the music video on, and is important, and is already supplied by the media department, and this particular software is good.

this is possibly the most important piece of equipment as it is used to film the video on, and this camera is already owned by me and is a very good quality, camera to mirror the same as the original video.
this wardrobe symbolizes the different outfits and costumes we will have to waear, for example the girl will have to a wear: a grey T-shirt and a blue hoodie, and the gambles wear suit type outfits with sombreros and glasses, these will be worn to recreate the exact scene to make it more effective.

this guitar is shown in one scene and is needed just to add efect by recreating it to its every detail.

these are dollars and they are thrown around when everyone is gambling and we will also need to do this with money.

this Panama is part of the gamblers costume and is needed to create a similar scene to the gambling scene in the original video.

32. ident pitch

31. revised proposal part 1

Monday, 18 November 2013

location recce

Why the locations are ideal: I think these locations would be ideal as they are close enough identical and i can also obtain many identical props to recreate the music video making it as accurate as possible, and these locations will help that.

shooting script

Wednesday, 13 November 2013

19. story boards

I will use these storyboards to firstly select which idea i want to use, then using the storyboard of the idea i have chosen I will recreate each scene as shown on the storyboard using each shot type given on it.

WWW: I think the story boards went well as they allowed me to select which idea i wanted to choose as i could evaluate all the storyboards and pick what I thought was the best one and it was easier to then develop the idea as the storyboard already had most of the key information needed, this is why it went well.

EBI: I think that this could have been improved by including more information into each shot and also I think that could improve it by including another storyboard as this would give more options and help me select the best one.