Archive task

Archive Task

Archive Task -

Mine and Harry's music video is unlike no other, so I'm happy to say that is pretty original, no for this task there isn't really much we can look up as there are no other music videos like this.
So instead I looked up 'edits' of scootering which is probably as close as I am going to get in terms of finding a video that is close to our own.
As me and Harry both do scootering it was pretty easy to make our music video ideas and pretty easy to find inspiration for what we wanted to do.

Example 1:
                   - The Brendon Smith Video -
                                                                  This is my first example and it is one of the edits that inspired me, the video ends up being 12 minuets in length. The song's choices are Lights by Ellie Goulding and Power by Kanye West, so the songs are pretty chilled out compared to the song that we are using in our video.

Example 2:
                  - Jake Clark AOS V3 Deck Promo -
                                                                            For my second example I have chosen a video that is a little different, a deck promo which is basically the rider promoting his product (the deck) and showing off what he can do with it.
The song is a lot like the song we used (dub-step) the song is 'Nina Simone - Feeling Good (Bassnectar Remix), this inspired me as the song choice is similar.

Example 3:
                  - Matty Ceravolo - Day in the Life -
                                                                           For my final example I have used this video because it is a video about what happens over the course of a day in this one guys life (: gets up, has breakfast, goes out, rides, etc), I have chosen this because this is sort of the same concept as our video as it tells the sort of a day with our main character (Harry), although there are similarities there is no song used in this day in the life that is the main difference.

Music Video draft

The first minute of the video has only a few 'hard to film' scenes, for example the ones with the people in the cages (but for that we will just film in my attic, which has a similar look to the music video), but other than that the scenes are straight forward (a girl (me) walking in the forest). So that is why i has decided to re - create imagine dragon's radioactive for our music video (mainly because it is a very simple, easy to make video.) 

Analysis -

The track that me and Harry decided to create our music video to is 'Imagine dragon's, Radioactive', this song was created in 2013 and is 'alternative rock'. When trying to find the music video that we wanted to make a music video to, it did take some time because we had to chose something that we could create in a short amount of time. For example 'killer teddys' we cannot make, but luckily for us we only had to re - create the first minute of the music video, so no killer teddies for us. Other than that Radioactive is a pretty straight forward video that is why it was a perfect choice to to re - create.

emotional response

lyrics:
not all the lyrics in this video were interpritated, this is meant by not all the lyrics are literal for example there is not a lyric that links to the video all the time
- cold and ice link with the cold theme
- when jar of hearts is mentioned you see the deep emotion and the editing of a jar
- when the lyrics become angry the emotion exceeds

mise-en-scene:
- dancing aggression and passion
- different emotions and expressed
- misty murky and ground of love
- felt death of love at the beginning
- torn up wedding dress, love is dead
- rule of thirds used
- she has been left and torn

camera:
- close ups for emotion
- cold filtering, to match the cold emotions
- slow tracking for ad emotion
- zooming out to see expression
- lonely shots to show she has been abandoned
- slow movement to express emotion
- emotive words are expressed

editing:
- when she mentioned her heart the jar would be shown empty to express she had he heart stolen
- editing was slow to show more emotion
- when the soul is being taken from the girls mouth you can see he is stealing peoples souls and it matches with the lyric
- she gets her heart back and the environment brightens and warms up
- fades transition to create emotion.

















Lyrics:
-when burn is mentioned the lights light up
-lyrics are not interpreted
-when light it up is sang the light go brighter

mise-en-scene:

- dancing aggression and passion

- different emotions and expressed

- Bright colors, to express lyrics
- lots of dancers to express vibrant melody
- empty space until song gets into chorus then i fills with people



Camera
- close ups for emotion
- wide angle shots of everyone dancing
- panning shots to add a slow effect
- wide shots of the singer to show the open space around her


Editing
- when she says 'let it burn' all the lights, light up and are bight
- editing was slow to add effect
- some shots are in slow motion to create effect
- the lighting is bright, however when she says : 'let it burn' it becomes even brighter
- it is edited so the breaks are small between each shot

Lyrics
- in the chorus when paradise is mentioned he makes it to his home which is his idea of paradise
- when he sings the chorus earlier in the song he holds up the cards with the lyrics on
- when he sings the chrous and the word paradise, when it is entioned it gets louder increasing the emotion.




mise on scene
- bright and warm colours when they get to africa to show the heat and emotion that he is home
- the scene of london where he has made his way from the zoo, to escape captivity
- all the transport he uses and how they are all empty and hes on his own
- costume of elephant metephorical of how elephants want to go home
- rule of thirds used



camera
- close ups to show emotion of how the elephant wants to go home
- wide shots to show the far distances he has to take
- panning and tracking to show where he is going and far he is travelling


editing
- quick scenes to show what transport he used to get around and how long it took
- normal lighting when in london, but when he goes to africa the colour become dim and warm to show heat
- fades to craete emotion and tension
- the gain in sound when he reches his version of paradise that links to the lryics also.

James Frost directors task

James Frost began his career in 1997 as part of the British directing duo James & Alex [Smith]. The pair produced work together starting at the Artists Company, and lat

er at Ridley Scott Associates (RSA Films). The pair stopped working together in 2001 with Turin Brakes "72" being the last video they created together.

In 2004 Frost started Blip Boutique. Successful collaborations have since been created under the Blip Boutique banner including work with The White Stripes, Elvis Costello, OK Go, Phish and Robyn and a video for Interpol using data visualization in collaboration with data visualizer and artist Aaron Koblin along with Frost's creative partner at Blip Boutique Mary Fagot. Blip Boutique has since moved more into the world of Interactive digital media and social network applications.

His 2008 "House of Cards" video for Radiohead, with technological assistance by Aaron Koblin, premiered on Google. No actual camera footage is used in the video; instead, it used LIDAR technology similar to that used in Google Maps. The video was made with assistance by students of the G-Star School Of The Arts, and was nominated at the 51st Grammy Awards for Best Short Form Music Video in 2009.

James Frost's style is quite original and distinctive, for example as you can see in 'OK GO's' music videos they are quite creative and unlike other music videos therefore you would be able to tell his work apart from a classic music video with girls revealing their bodies, in OK GO's music videos there are no girls, just a very interesting video, that would intrigue a lot of people.

Although Frost has been directing for a number of years, his innovative work with Radiohead on House of Cards garnered him a position in the 2009 Saatchi & Saatchi Showcase in Cannes.

In 2010 James Frost collaborated with the rock band OK Go and engineering collective Syyn Labs to create a giant Rube Goldbergmachine for a music video for the song "This Too Shall Pass". The video took 5 months to design and build and two days to shoot. It was shot on February 11 and 12, 2010, in a warehouse in the Echo Park neighborhood of Los Angeles; the final version is one continuous take. It was released via YouTube on March 1, 2010 and by October 2010 had been seen 16 million times. The video was awarded the AICP award and is part of the permanent collection at the Museum of Modern Art (MoMA)in New York. From the songs that he has directed you can identify that he enjoys a sort of rock/indie type of music, and is it to interesting videos for example the OK GO song had a video that looked like it took ages to make and very hard to direct. The video's inspiration was from the band, who wanted "a giant machine that we dance with", a long-term aspiration of the band and inspired by other Rube Goldberg machines shown in videos on YouTube, including the interstitials used on the Japanese children's show, PythagoraSwitch. While they considered the idea of the machine for each song on Of the Colour, they opted to use "This Too Shall Pass" to make the end result "majestic and epic", even though it already duplicated the previous marching band video. They sought help through online science message boards, eventually coming in contact with Syyn Labs. From a pool of talent at a Syyn Labs-hosted "Mindshare LA" gathering, about 55 to 60 people from Syyn Labs, the California Institute of Technology (including some who work at the National Aeronautics and Space Administration's Jet Propulsion Laboratory and participated in the Mars Exploration Rover program, hence the model rover seen in the video) and MIT Media Lab helped to design and construct the machine. Damian Kulash's father (Damian Kulash Sr.) also participated in the machine's construction.

music video genres

Imagine Dragons-radio active, this video is an indie therefore the conventions include a very moody dark environment this is very common in most indie music videos, there is also the fact that there is some shots of the band playing there music this is also common in music videos, and is done to demonstrate that the band is talented and can play instruments as well as sing, there is also a story to this music video which again is common in indie style music, in this particular music video there is a random music video where there is a battle between stuffed animals which is quite random however there is also shots of the band, and it turns out they are trapped and are then saved. 

 Notorious big- big poppa, this is a rap genre of music and will therefore have a certain set of conventions, such as: the lighting will be rather dark, and there will commonly have shots of a club with people dancing, also the main rapper will be surrounded by attractive women dressed inapproapitatly but to attract a male audience as-well as a female audience, there will also be shots of the rapper with expensive items such as a big house or a nice car to envy people, in most rap videos there will be shots of the artist with his shirt off to display muscle and attract a female audience and so men have something to aspire to.

Wheatus-teenage dirtbag, this rock genre video has a common set of conventions in it which is found in most rock videos for example there is a lot of shots of the band and there instruments, this is done to show that the band have talent as well as singing and are not just famous for that, there is also a story behind some rock videos so that it is interesting to watch for example in this one there is a boy trying to win a girl for prom, the style is generally guitars and drums, and they will commonly be playing at a gig or concert.

avincii-wake me up, this is a pop genre of music and is mostly played in the charts or on the radio, however the music video has a certain set of conventions that is found in most pop videos that link up, for example there is a large amount of shots of a big concert where the band will play, and there will be shots of people dancing and enjoying themselves, the colors are generally quite bright to intrigue a younger audience however it is listened to by all ages, there will generally be a story in the music video for example in this one it is them and how far they have come and them playing in a massive concert, there will also be alot of shots of the main artist singing, in this case avincii.

music video recipe