Friday, 22 November 2013

final idea

5. Annotated research

- this is my first piece this graph shows the e4 viewing schedule and it specifically shows which shows on e4 are most viewed, as you can see in this particular date which i have selected quite recently it shows the Big Bang Theory being the most popular how compared to others, which shows the target audience enjoys comedy and would be quite young.
-This is the current E4 logo and is the color purple, this particular shade of purple is used in most E4 features including the website, indents and the logo they continuously use this color so that people recognize the channel when they see it.

These two colors are the main colors in E4 at the moment and they stick to these colors so that people recognize E4 as a channel, they will use this particular shade of purple for logos, idents and the website you can see the specific pantone blow.

I did a survey to research the target audience of e4 and other questions like this, i found out that the lower age is more common watching e4 i also asked other questions to help with my ident such as what most color is popular, what type of ident, just questions that could help improve my ident. 

i also did an interview asking questions about the ident and i was hoping the feedback would improve my ident to make sure that the public would approve, from the interview it showed that purple was a popular color so thereofre i put in in my ident to improve it.

I did a pitch talking about my ident and what features it includes, for example corporate identity theory, and the target audience, this gave me feedback that enabled me to make enhancements to my idea, for example one of the enhancements was i needed to make it so my ident could follow on to other idents, and this helped.

the design and purpose of my ident is to appeal to the target audience which is 16-34 year olds, to do this i must keep the recognized E4 color which is purple, i must also keep my ident short but interesting to attract people to watch E4 channel and the design i am doing is fun, amusing and random which fits the features of E4.

I have also researched the E4 current website to gain knowledge of what a successful ident is and how i can make mine equivalent to there is so that it is an ident that appeals to the target audience and it interesting and fun, and include features from corporate identity to make it a recognized ident to E4.

18. development of ideas

Wednesday, 20 November 2013

7. rebranding case study

this is the current ITV logo that was rebranded on the 14th of january 2013, from the words of ITV they said they changed their color scheme as it is a "better reflect on their program mix", the logo's color changes depending on what it is advertising, for example as you can see below there is an advert for 'downtown abbey' and the colors change to suit it programming, there are also various other examples as you can see below, they did this as in downtown abbey there is quite dark colors and they tried to blend the logo in to the advert but not as much so hat you cant see it.

These are the new rebranded Ident for ITV they use them in between programmes to attracted the audience to watch their channel, as you can see they have used very bright color in this particular ident to attract the audience and entertain them, this ident consists of what looks like a tent being put up and the logo appears blending with the colors of the tent, it is interesting and colorful which attracts the audience, the audience that is targeted is everyone, they will play different ident for different age groups at different times, for example in CITV that target the younger audience the ident would appeal to children however on ITV 1 the ident will appeal to all ages, by making the colorful interesting and relatable and not to long so people do not get bored, so most of the ident are simple but random so they can keep doing random ident that has no purpose, however each ident has a logo and that logo will be the same color as the colors within the ident for exampk this one is red white and blue, they have changed this as in the previous ident there was the old logo that would stay the same color and just fade in the the random picture behind it.

there are obvious reasons on why ITV rebranding one being they have to change to keep up with a modern society as people would get bored of the same logo and idents, and they have to appeal to their target audience, which is everyone therefore going on the concept of corporate identity theory the color of the logo has diversity to appeal to their diverse audience as the logo has a lot of different colors in it, going from various websites the feedback and reviews for the rebrand have been very positive and people say they enjoy the idents more than the old as they are more interesting.

E4 said they where proud and legally obliged to announce the return of Eefer. The little purple robot was the official face of the channel when it launched in 2001 and was an instant hit with almost everyone who worked on creating him. Eefer is a walking, talking robo-celebrity designed to exist on air and in person. From 2001 to 2003, he starred in a series of high profile adverts for E4, which were described by Campaign magazine as being ''mostly fine". And whilst Eefer's personal appearances were less successful, it was generally agreed that when he was kept away from bright lights, alcohol and newsreaders, things went quite well. Eefer last appeared in 2003 and is excited by the chance of a comeback.
"It's been ten years since I've been on E4 but it's still the best channel in the world!" he enthuses. "Where else can you see Friends AND Big Brother?", As before Eefer is back for 2013 and he is already in one of the new idents

This one of the new E4 idents which are described as a public hit, with character 'Eefer' being brought back, everyone enjoys them massively, all the feedback on the E4 website says they love the new idents as the cast Eefer in some of them, the new idents where created, as some people may have been getting board of them so E4 decided to stay with the modern trend and add new idents new for the coming up new year, another reason they may have made new ones is so that they can introduce Eefer, and more interesting idents that will encourage people to watch E4 as  channel, as usual E4 have used the corporate identy theory and kept there branded color which is on Eefer and various other things in the idents and adverts so people recognize it as E4, they also keep in amusing and interesting as E4 broadcast comedies, sitcoms and lifestyle so there idents relate to this by being random and funny, they also appeal to there target audience 16-34 olds therefore they have to keep modern and fresh to keep there audience interested and wanting to see more.

31. revised Budget-ident part 2

total= £362.00

film call list



the music video we are doing only has a selective amount of characters, to be exact there is only 5, and as we are only in a group of two we will have to get other people to cast in the video

main cast: Chris Reade
this is the main girl, as we do not have a girl in our group we will have to dress chis up as a girl to recreate the part of the main girl, chris is an ideal person for the part as he has the same body proportion as the original actor, using chris is not ideal as he is a boy and the original is a girl however in the music video the girl is wearing a jumper, and its not that easy to tell she is a girl so the same can be done with chris.

three gamblers: Harry, Chris and Aaron
these are the three gamblers that are betting on teddy bears on fighting and will be played by Harry ODonoughue Chris Reade, and a friend Aaron Brogden, in the scene that these characters are in they are all wearing sombreros and there face is not really revealed so it should be quite easy to film this scene 

drummer: Harry ODonoughue
this role is the singer/artist and the drummer who are in the music video the same people they just switch in between shots

ideal actor
i think if i where to pick specific actors to come and role in my music video i would most likely have Selena Gomez as the main girl role as she is a look a like of the current one and she is also a very talented actor, i would then have the original imagine dragons to play the music in the video, and Brad Pitt and Will Smith as the gamblers as they are my favorite actors and out too very talented and have the same appearance as the original gamblers in the video.

Tuesday, 19 November 2013

crew roles

equipment/prop list

equipment/prop list 

this drum set is in the music video, and is needed to recreate the music video to precise detail.

this cage is also used in the music video it carries the toy, it also has a blanket over it, so this will be recreated to give a precise effect.

this tripod is used to give a steady effect to the camera so that we can get still and steady shots.

this computer is a piece of equipment that i already have and is need to render the clips and put them onto the editing software.

this is used to edit the music video on, and is important, and is already supplied by the media department, and this particular software is good.

this is possibly the most important piece of equipment as it is used to film the video on, and this camera is already owned by me and is a very good quality, camera to mirror the same as the original video.
this wardrobe symbolizes the different outfits and costumes we will have to waear, for example the girl will have to a wear: a grey T-shirt and a blue hoodie, and the gambles wear suit type outfits with sombreros and glasses, these will be worn to recreate the exact scene to make it more effective.

this guitar is shown in one scene and is needed just to add efect by recreating it to its every detail.

these are dollars and they are thrown around when everyone is gambling and we will also need to do this with money.

this Panama is part of the gamblers costume and is needed to create a similar scene to the gambling scene in the original video.

32. ident pitch

31. revised proposal part 1

Monday, 18 November 2013

location recce

Why the locations are ideal: I think these locations would be ideal as they are close enough identical and i can also obtain many identical props to recreate the music video making it as accurate as possible, and these locations will help that.

shooting script

Wednesday, 13 November 2013

19. story boards

I will use these storyboards to firstly select which idea i want to use, then using the storyboard of the idea i have chosen I will recreate each scene as shown on the storyboard using each shot type given on it.

WWW: I think the story boards went well as they allowed me to select which idea i wanted to choose as i could evaluate all the storyboards and pick what I thought was the best one and it was easier to then develop the idea as the storyboard already had most of the key information needed, this is why it went well.

EBI: I think that this could have been improved by including more information into each shot and also I think that could improve it by including another storyboard as this would give more options and help me select the best one.

Friday, 25 October 2013

15. interview and analysis


question 1: do you like the current E4 ident, and why?
question 2: what style of ident do you enjoy most?
question 3: would you expect to see the logo in the E4 ident?
question 4: how long do you expect the ident to be?
question 5: what theme would you like to be included in the ident?
question 6: what atmosphere would you like the ident to be set in?
question 7: what is you favorite tv ident and why?
question 8: would you expect to see a story in the ident?

Question 1 is asking do you like the current ident, i asked this question as if people where to say no i could evaluate the current  ident and take on board what they dislike about it and when making my ident add the improvements, i could also do the same for if they like the ident as i would add to my ident what they liked about the current ident.
Question 2 is asking what style of ident do you enjoy most, i think that this is an important question as it gives you an understanding of what style i can use in my ident for example if they liked animation the most it would be the obvious choice to do an animation ident.
Question 3 asks would you expect to see the logo in the ident i think this question enables you to know weather or not you should put the logo in and if so why depending on the results of the question.
Question 4 asks how long would you expect the ident to be this gives an idea depending on the results of how long i should make the ident, for example if they said 40 seconds i would try and make it around 40 seconds as people might get bored after that time.
Question 5 this question is asking what theme should be linked in the ident this question is very useful as if determines weather or not i should even have a theme and if so which one, for example if they where to say have a space theme i would include a space theme in my ident.
Question 6 this question is asking about the atmosphere of the ident  for example whether it should be filmed outside or in-front of white paper or if doing animation crete an atmosphere and this question determines and helps situate the ident and what atmosphere it should be filmed in.
Question 7 this question asks what your favorite tv ident is i think this question can help determine the ident as i think if for example they said i like the bbc ident i could look at the bbc ident and see what features they like and include these features in my ident as it would be the popular option.
Question 8 this ident asks would you expect to see a story in the ident this is asking if there should be a purpose to the ident for example a small story this could be shown by maybe a small man making a fire and he finally makes the fire and then the e4 logo appears, therefore interesting the viewers this would only be done if the people asking the question chose this as the most popular.

Wednesday, 23 October 2013

14. questionnaire analysis


Thursday, 10 October 2013

12. logo presentation

emotional response

not all the lyrics in this video were interpritated, this is meant by not all the lyrics are literal for example there is not a lyric that links to the video all the time
- cold and ice link with the cold theme
- when jar of hearts is mentioned you see the deep emotion and the editing of a jar
- when the lyrics become angry the emotion exceeds

- dancing aggression and passion
- different emotions and expressed
- misty murky and ground of love
- felt death of love at the beginning
- torn up wedding dress, love is dead
- rule of thirds used
- she has been left and torn

- close ups for emotion
- cold filtering, to match the cold emotions
- slow tracking for ad emotion
- zooming out to see expression
- lonely shots to show she has been abandoned
- slow movement to express emotion
- emotive words are expressed

- when she mentioned her heart the jar would be shown empty to express she had he heart stolen
- editing was slow to show more emotion
- when the soul is being taken from the girls mouth you can see he is stealing peoples souls and it matches with the lyric
- she gets her heart back and the environment brightens and warms up
- fades transition to create emotion.

-when burn is mentioned the lights light up
-lyrics are not interpreted
-when light it up is sang the light go brighter

- dancing aggression and passion
- different emotions and expressed
- Bright colors, to express lyrics
- lots of dancers to express vibrant melody
- empty space until song gets into chorus then i fills with people

- close ups for emotion
- wide angle shots of everyone dancing
- panning shots to add a slow effect
- wide shots of the singer to show the open space around her

- when she says 'let it burn' all the lights, light up and are bight
- editing was slow to add effect
- some shots are in slow motion to create effect
- the lighting is bright, however when she says : 'let it burn' it becomes even brighter
- it is edited so the breaks are small between each shot

- in the chorus when paradise is mentioned he makes it to his home which is his idea of paradise
- when he sings the chorus earlier in the song he holds up the cards with the lyrics on
- when he sings the chrous and the word paradise, when it is entioned it gets louder increasing the emotion.

mise on scene
- bright and warm colours when they get to africa to show the heat and emotion that he is home
- the scene of london where he has made his way from the zoo, to escape captivity
- all the transport he uses and how they are all empty and hes on his own
- costume of elephant metephorical of how elephants want to go home
- rule of thirds used

- close ups to show emotion of how the elephant wants to go home
- wide shots to show the far distances he has to take
- panning and tracking to show where he is going and far he is travelling

- quick scenes to show what transport he used to get around and how long it took
- normal lighting when in london, but when he goes to africa the colour become dim and warm to show heat
- fades to craete emotion and tension
- the gain in sound when he reches his version of paradise that links to the lryics also.