Thursday, 22 May 2014

35. annotated drafts (screen grabs)

As you can see on the left this is where i have just started to edit the ident and i have imported all the images onto the editing software, i have then put them in order so that it makes a stop animation video when played, however it is really slow.

As you can see on the left i have had to change the time of each image so that the animation will appear to be a lot, faster giving the image that it is like a real video.

once i have changed the time i have to add the first audio effect, as you can see it is just a small music clip to match the scenery, and it will only play till the next scene.
 As you can see i have now added a second music clip, this one however is a dramatic tune to match the rocket flying in space.
 Once i have added the music, i have to then add the sound effects, this is to make the ident more professional and more interesting, for example as you can see on the left i have added a sound effect to make the logo scene more dramatic
 As you can see on the left in this picture i am adding footsteps as a sound effect the reason for this is so that in the video when he is walking the is a sound to match it so it sounds and looks like he is walking.

 As you can see in this one i have added an airplane take off sound effect, i added it to match when the rocket takes off so it looks and sounds like it taking off.

Finally i added the forest sound this is to match the forest scenery at the beginning, to make more professional and make it not only look good but sound good as well, i then exported the video so i could place it on my blog.

14 developing technologies

digital television

digital TV is a way of receiving your television signal in a digital format. This allows TV companies to broadcast better quality sound, a higher definition picture and a wider range of channels than ever before. to use a digital television you have to subscribe to a broadband such as sky or virgin media. when you subscribe to a broadband you will then have to pay a monthly rate to be able to watch all the television channels.

pros/cons for audience
  • Offers many more channels compared to terrestrial analogue
  • Higher quality images, especially HD television
  • Can display high quality pictures from Blu-Ray and games consoles plugged into the tv.
  • Higher quality sound
  • will not work with old anolouge televisions unless a new set top box is bought.
  • switching over to digital from analogue will mean spending money
  • with so many channels to fill, the quality of the programs, not consistent
  • more expensive

pros/cons for producers

  • more money involved for the producers
  • developing new technologies 
  • trying out new equipment 
  • changing TV for the better
  • if it went wrong they would be responsible
  • a lot harder to operate as there is a lot more channels 
  • people will complain if they don't like it or if there is an error
analogue television

Analogue television is the analogue transmission that involves the broadcasting of encoded analogue audio and analogue video signal in which the information to be transmitted, the brightness and colors of the points in the image and the sound waves of the audio signal are represented by continuous variations of some aspect of the signal, its amplitude, frequency or phase. Analogue television is not around anymore due to the switch over of digital television.

pros/cons for audience

  • we have moved on to a better technology giving the viewers at home better television quality 
  • it was free, except for license fee
  • was more simple to use
  • always new what was on TV
  • the quality was not the best 
  • not a very good quality of sound
  • cant receive digital transmission 

pros/cons for producer
  • simple to operate as there are so little channels
  • not much to complain about as there is so little channels
  •   they can concentrate on producing higher quality channels \
  • limited technology available
  • physically demanding, harder to edit
  • takes more people to function 

 Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic reflector generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an external set-top box or a satellite tuner module built into a television set. Satellite television tuners are also available as a card or a USB peripheral to be attached to a personal computer. In many areas of the world satellite television provides a wide range of channels and services, often to areas that are not serviced by terrestrial or cable providers.

pros/cons for audience

  • improved reception
  • wide coverage
  • more viewing options
  • picture quality
  • hard to position on your house
  • expense and aesthetics
  • weather interruptions
pros/cons for producers
  • can now reach a worldwide audience
  • start to buy more companies, making more money
  • its quick to get the programmes out
  • weather can interrupt the signal 
  • channels disrupted by programming disputes 
  • more staff to employ
Interactive television
Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth. Interactive TV is a concrete example of how new information technology can be integrated vertically (into established technologies and commercial structures) rather than laterally (creating new production opportunities outside of existing commercial structures.

pros/cons for audience
  • more interesting for the viewer 
  • can access on mobiles, tablets or games consoles
  • you can sell things off of it
  • lots of technology that could go wrong
  • more likely to get sued for thing they do wrong 
  • can be expensive and complicated to use
pros and cons for producer
  • more money of advertisements
  •  new source of revenue 
  • good to hit a target audience as there is so many different categories
  • things may disrupt the programming causing complaints
  • more staff would need to be employed to operate it
  • a lot of money would have to put into it

On Demand 
On Demand is the brand-name of a range of services from BSkyB designed to compete with video on demand services currently offered by rival companies such as Virgin TV or BT Vision as well as internet television services such asLoveFilm and Netflix.
On Demand has been available in various forms including: a PC version using a peer-to-peer platform over broadband Internet connection, a version for users of 3G mobile telephones, a push video on demand service for subscribers equipped with a Sky+ HD set-top box or the PVR3 version of theSky+ set top box and a pull video-on-demand service.

pros/cons for audience 
  • more money when people sign up to 
  • can access from mobiles, games consoles or tablets
  • worldwide accessible
  • it can go wrong, and is hard to sort out
  • not always reliable, technical faults 
  • expensive to keep
pros/cons for producer
  • more money of advertisements
  • more sources of revenue
  • good for target audience as there are many categories to choose from 
  • more staff needed to be employed to operate it 
  • not always reliable may cause complaints 
  • a lot of money would need to be invested into it

pay per view
Pay-per-view (PPV) is a type of pay television service by which a subscriber of a television service provider can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it (as opposed to video-on-demand systems, which allow viewers to see recorded broadcasts at any time). Events can be purchased using an on-screen guide, an automated telephone system, or through a live customer service representative. Events often include feature filmssporting events and other entertainment programs.

pros/cons for audience
  • having the ability to select films whenever 
  • getting the latest films
  • on demand so being able to watch whenever wherever
  • can also be accessed by mobile devices
  • not always reliable, technical difficulties
  • quite expensive
  • the library is restricted 
  • encourages piracy as they are so expensive
pros/cons for producer
  • a lot of money is gained of viewers
  • cheap to run 
  • easy to set up
  • dont have to employ that many people
  • have to update the library every week
  • hard to maintain from and IT point of view
  • hard to fix if there is a fault 
streaming content is an audio or video file on the Internet that is partially downloaded and then played as the remainder of the file is being downloaded. More specifically, live streaming is the method of constantly sending and receiving content over the Internet. The content is viewed live instead of being recorded for later playback. Streaming content or streaming media enables users to get immediate access and not have to wait until the file is done downloading. Often, if a user has a fast enough connection, the streaming content starts within a few seconds after clicking a link. Online radio stations and YouTube videos are both good examples of streaming content. Another example of streaming is Netflix, where you can stream films.

pros/cons of audience 
  • its quick and easy to watch films
  • cheap for the amount of films you get
  • don't have to clog up computer with unnecessary files, safer than downloading 
  • you have to have internet connection when streaming
  • not reliable could freeze while streaming
  • it may cost quite a bit depending on who you subscribe to 
pros/cons of producer
  • good money, from all the people that are subscribing and from advertisement 
  • not many employers needed
  • more sources of revenue 
  • hard to maintain from an IT point of view 
  • not reliable, may cause complaints 
  • hard to fix if there is a fault  
High-definition video is video of higher resolution and quality than standard-definition. While there is no standardized meaning for high-definition, generally any video image with more than 480 horizontal lines (North America) or 576 lines (Europe) is considered high-definition. 720 scan lines is generally the minimum even though many systems greatly exceed that. Images of standard resolution captured at rates faster than normal (60 frames/second North America, 50 fps Europe), by a high-speed camera may be considered high-definition in some contexts. High-definition television (HDTV) provides a resolution that is substantially higher than that of standard-definition television.
pros/cons of audience 
  • the quality is really good 
  • more enjoyable to watch
  • a much clearer picture

  •  more expensive to buy
  • only select channels in HD
  • HD movies are a lot more expensive
  • only available on a HD TV 

 pros/cons of producer
  • people pay more money for HD 
  • making TV quality clearer 
  • trying out new technology  
  • hard to maintain, and operate from an IT point of view
  • not all channels are available in HD
  • hard to fix if there is a problem

3D television (3DTV) is television that conveys depth perception to the viewer by employing techniques such as stereoscopic display, multi-view display, 2D-plus-depth, or any other form of 3D display. Most modern 3D television sets use an active shutter 3D system or a polarized 3D system, and some are auto stereo scopic without the need of glasses. 

pros/cons of audience 
  • more enjoyable to watch
  • original, something different to normal TV
  • can switch from 3D to HD on a 3D TV
  • need glasses to watch it
  • much more expensive 
  • not all channels are 3D 
  • 3D movies are almost twice the price

pros/cons of producer
  •  more money when people buy 3D 
  • discovering a new more enjoyable technology
  • changing TV quality  

  • not available on a lot channels
  • cost a lot to produce 
  • hard to maintain from an IT point of view
  • if there are fault is hard to fix 

A smart TV, sometimes referred to as connected TV or hybrid TV, it describes a trend of integration of the Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and television sets and set-top boxes. The devices have a higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and home networking access, with much less focus on the traditional broadcasting media that traditional television sets and set-top boxes offers. Similar to how the Internet, Web widgets, and software applications (in this context commonly just referred to as "apps") are integrated in modern smartphones, the name "smart TV" is akin to "smart phone", these are most usually installed on demand via an app store or app marketplace

pros/cons of audience
  •  its a more enjoyable, and you can access more from it 
  •  you could have it instead of a computer
  •  you can link it to your smart phone or tablet 

  • its more expensive than an average TV
  • you may have to pay for 'apps' or movie 'apps' on top of the TV
  • weather may effect the connection, so may other things

pros/cons of producer
  • more money when people buy a smart tv
  • developing and improving television  
  •  a new source of revenue 
  • not always reliable, the connection can be interupted
  • you may be paying more money on top of the TV depending if you buy anything on the TV
  •  hard to maintain from an IT point of view

12. Legal Oblications

story board (bel heir)

shot list (imagine dragons)

shot list (bel heir)


in depth case study (imagine dragons)

In Depth Artist Case Study - Imagine Dragons

Imagine Dragons

Imagine Dragons are the artists of our first draft music video, the song 'radio active' was created by them.

                            For Imagine Dragons that means the brutal honesty and power of straight-ahead rock and roll interwoven with innovative backbeats,  basslines, and percussion. “We like making raw natural noises and keeping them raw and natural but transforming them into synthetic noises,” Sermon says. “We are gearheads. 

We do a lot of experimenting with percussion that’s electric and acoustic on top of each other.” Every band member except Reynolds attended Boston’s prestigious Berklee College of Music, and the technical skill and precision that comes with that education has impacted Imagine Dragons’ sound and process. “I’m a musician that goes by ear. And when you put those two types of people in a room together that’s when the magic happens,”.

- In my eyes Imagine dragons sing more of a alternative style of music, me and Harry decided to chose one of there songs as there songs / music videos would be very good to re create.

- Me and Harry are exited about choosing the 'imagine dragons' to create on of there music videos (as a fan of imagine dragons it should be rather fun), the only tricky part about re creating this music video will be to re create the special effects that are used, as we are only re creating the first minute this wont be a massive problem as there isn't many effects in the first minute. 

in depth case study (bel heir)

Bel Heir

About Bel Heir -
Bel Heir is a project that has existed for over 6 years. It has had several other names and several other members in the past. They have finally reached a point where they can bring it to the public. The music created and presented has never felt more natural. 
They have spent countless hours in a studio outside of Philadelphia developing and perfecting the sound they were looking for. They created an enormous amount of material and finally decided to release it, but in a different manner than many are used to today.
They will be digitally releasing a single on the first Tuesday of every month for a full year. As with the traditional 45 vinyl releases, each single will have an A-side and B-side (2 tracks). 

- Me and Harry are using a remix of this song (just a gent remix), this is basically been edited to make the song sound different. Proximity is the artist of this remix, these people basically upload they remixes that they create of tons of music, the slogan is 'your favorite music you haven't heard yet', this is implying that they create music that you haven't heard before but also you have so its sort of strange, but that is the outrun of the artist that we are using for out music video.

script(bel heir)

filming permission

Filming Permission - Bromley Council

As we are filming our music video in bromley, we first need permission from the Bromley council to do so. 

 "If you know where you'd like to film, please make your application here. Bromley, along with most other London boroughs, uses a web-based film application process called FilmApp, designed to help both the film maker and the film officer."

"Set up the various locations you need one by one until you have entered all the locations. There is a fast track for small crews wanting GVs in many locations. And if you are intending to film driving shots from a moving vehicle, you can simply enter the route you intend to take.    Once you have agreed to the terms and conditions, and submitted your application, you will receive an acknowledgement by email. If the application is successful, your licence will follow. There may be a fee to pay if you are using a park or housing estate or other private land. To pay the fee, you will be able to use a WorldPay link, or if your company has a credit agreement, you can simply send a purchase order number."
Above can be found at '', and is how we got permission to film all over Bromley in the specific spots we needed to film in.
- To the right is the bromley page you need to find when you have done this, read through it so you know all of the points and terms and conditions, if you agree with them to proceed you can click ' make an enquiry' or 'apply to film', then the Bromley council will come back to you asking about when, were, etc,.

film call sheet

Wednesday, 21 May 2014

34. ident

15. methods of recruitment

Methods Of Recruitment

Job centres - These are paid for by the government and are responsible for helping the unemployed find jobs or get training. They also provide a service for businesses needing to advertise a vacancy and are generally free to use.

Job advertisements - Advertisements are the most common form of external recruitment. They can be found in many places (local and national newspapers, notice boards, recruitment fairs) and should include some important information relating to the job (job title, pay package, location, job description, how to apply-either by CV or application form). Where a business chooses to advertise will depend on the cost of advertising and the coverage needed (i.e. how far away people will consider applying for the job.

Recruitment agency - Provides employers with details of suitable candidates for a vacancy and can sometimes be referred to as ‘head-hunters’. They work for a fee and often specialize in particular employment areas e.g. nursing, financial services, teacher recruitment.

Personal recommendation - Often referred to as ‘word of mouth’ and can be a recommendation from a colleague at work. A full assessment of the candidate is still needed however but potentially it saves on advertising cost.

Internet - Most companies will have their own website, where they will post up when they have a job vacancy. This is probably the best place to look for specific companies job and is probably quite easy to do if you don't have a specific job that you're looking for.

Internal Promotions - The assessment of an employer's current staff to ascertain if any current employees are sufficiently skilled or qualified to perform required job vacancies. When a business engages in internal recruitment, a current employee might be reassigned to the new position by giving them either a promotion or an internal transfer.

Massive, stage-set, and usually regular trade event at which a large number of manufactures from a particular industry present their products and show their capabilities to distributors, wholesalers, retailers and end-users.

Trade Fairs - Some trade fairs (like Hanover Book Fair) attract participants and visitors from all over the world and provide widespread interactions and exposure. Trade fairs are a popular means of sales promotion because their average cost of making a face to face contact is about 44 percent of a personal-sales visit. See also trade show.