30. notes from client

The main thing that we needed to change in our video was the cooperate identity theory as we needed to change the colour of some of the things in our ident this is to match the colour of the E4 logo so that people will resemble that colour with the logo of E4 and will recognise it, also we need to make it more target audience appropriate as the target audience for E4 is 16 to 34 year old therefore the ident will need to be immature yet interesting enough for the 16 to 34 years olds to keep there attention.