corporate identity theory
the
purpose of this essay is to tell you how people would identify my chosen
channel which is E4 and what specific details make so you know this channel and
what features help you identify this channel, for example A corporate
identity is the overall image of a corporation or firm or
business in the minds of diverse publics, such as customers and investors and
employees. It is a primary task of thecorporate communications department
to maintain and build this identity to accord with and facilitate the attainment
of business objectives. It is usually visibly manifested by way
of branding and the use of trademarks.
Corporate
identity comes into being when there is a common ownership of an organizational
philosophy that is manifest in a distinct corporate culture — the corporate
personality. At its most profound, the public feel that they have ownership of
the philosophy. Corporate identity helps organizations to answer questions like
“who are we?” and “where are we going?” Corporate identity also allows consumers
to denote their sense of belonging with particular human aggregates or
groups.In general, this amounts to a corporate
title, logo (logotype and/or logogram) and supporting devices
commonly assembled within a set of guidelines. These guidelines govern how the
identity is applied and confirm approved colour palettes, typefaces, page
layouts and other such.
E4
uses idents (short promos between programs to create a sense of brand
identity.
The idents, between 20 and 30 seconds long, transform a typically British
scene - such as a barn, a beach hut or a hotel - into a "deranged E4
space" where the "weird and wonderful colorfully
unfolds".
"We wanted something that reflected E4's personality -
beautifully random, joyously daft and generally not taking things too
seriously," said Neil Gorringe, the creative director of E4.
E4
is the entertainment destination for a cutting edge young audience, Its
eccentric and witty personality and strong branding make it a massive talking
point
It also won channel of the year at The Broadcast Awards in Feb 2011
. What
we are for. E4 is one of the most original digital channels, sucessfully
launching mega hits like Skins, The Inbetweeners and Misfits. With loads
of Facebook appreciation groups, E4 is here to entertain. e4.com reaches
2m+ a month and has great brand opportunities.
E4
and E4 +1's Share of Commercial Impacts holds steady very strong for 16-34s.
Furthermore within its competitive set E4 is the top converting channel for
Adults 16-34, Women 16-34 and ABC1 16-34s.
Through research, we know that E4
viewers are predominantly young and upmarket, but theyre also fashion
conscious, sociable, connected, heavy internet users, they love going out and
tend to use advertising as one of their many information sources. They are also
likely to be opinion formers and more likely to talk about brands and convince
them to try them out. E4 is also recognized by the color of the logo, for
example it uses a specific shade of purple so people can recognize it, it uses
pantone 2613, as if they used a different shade of purple every time people
would get confused.
E4
is funded by advertisement therefore will have alot of adverts in-between there
shows, however they also advertise there own shows to increase publicity, E4
target an audience of 16 to 34 year olds therefore the shows they broadcast are
aimed at a younger audience so the genre is most likely to be comedy, and shows
that a younger generation would enjoy, for example, the 'inbetweeners' or 'The
Big Bang Theory' these show are comedies which a younger audience can relate
to, therefore most of the younger audience will watch E4 due to the programs
they show.
Corporate
behavior is the behaviour of an organisation when singled on its
own. The behaviour of an organization is influenced by the
arrangements for its ownership and control. When the owners appoint agents to
manage the organisation, conflicts of interest arise which are studied as
the principal–agent problem. corporate behavior within E4 is what they
stand for, for example there shows do not contain offensive racism or sexual
contact beyond a certain point, however there is a water shed where they are
allowed to play some shows that can be explicit but if they play it after 8:30
it is allowed to a certain extent.
the
conclusion is that, you would recognize E4 for the colors on the logo which is
an E and a 4 together and when people see this shade of purple they associate
it with the channel E4, people aged 16 to 34 would watch E4 and expect comedies
and a bit of harsh humor for example sex references and abit of racism under
the guide lines of corporate behaviour and not going over the limit, and when
people watch E4 they expect to be entertained in a comedy way however there is
a certain extent to where it is offensive so they have to stick to corporate
behavior and keep there shows acceptable.
