20. justificatiion of chosen idea - ident

After a while Me and Harry have chosen to go with the space idea (A rough idea of what it should look like is below the text), we have chosen this idea for a few reasons :
1. We like it the most, we think it has potential and we like the whole idea of it as it has a lot of key elements that would be seen in a E4 ident such as relatable features that would interest the target audience that is 16 to 34 year olds and also it relates to E4 as it uses the corporate identity theory.


2. We like the story idea, the idea of a bunch of idents adding up to become one massive ident we think is a good idea as it is different and will hopefully entertain and keep the viewers interested as it has that immature yet interesting view about it as it is animation however will still hopefully entertain the target audience.


3. We think it is the most appealing to the audience, we think the age group of 16 to 34 year olds would most likely enjoy this ident as it will appeal to that particular age group as it includes a comic value as well as a advertisement value as it displays the colours of E4 which relates bcd to the corporate identity theory as it includes the clouds of E4 so when people watch it they will know its E4 as it also uses the certain shade of purple which people will recognise to be E4
So overall this is our final idea below, displayed in a storyboard.

advertising in music videos

Music video product placement is a growing industry currently worth more than $20 million a year, and plenty of headlining stars have dabbled in the practice.

There is at least nine different brands make appearances in the nine-minute music video, from Gaga's own Heartbeats headphones to a "Beats Limited Edition" laptop, from HP Envy to "telephone" partner Virgin Mobile, and from Miracle Whip and Wonder Bread to Diet Coke.

Almost instantly, the video lighted up the web with reactions from the likes of the Huffing-ton Post, The Guardian, Jezebel, Rolling Stone and Interview Magazine, which gave a helpful rundown of all the brands -- including fashion and accessories -- that make appearances.

the new Avril Lavigne video takes the product placement cake—even though it only features one product.

"Oh, my new Sony phone is ringing," says Avril as she picks up her Sony Xperia—which is bobbing in a glass of water. She then launches into her new single, "Rock N Roll." The product placement is so grotesquely blatant that it almost comes off as punk performance art.

The focus of this music video is Britney making love to the camera. Or, the Sony camera to be more specific. One-second clips in the video begin like a montage of dollar signs for endorsements including Britney’s own Radiance perfume (which, by the way smells like rotten berries), Make-Up Forever concealer… then the dating website PlentyofFish. It is reported that Spears made over $500,000 from this music video from the brands featured in it alone.

6. research proposal - ident

Research Proposal

To: RWS            

From: Harry O’Donoughue and Chris Reade           

Date: 17-05-14           

Subject: Research Proposal

Proposed Research Topic:

Television idents are there solely because they are designed to give some kind of announcement as to what station you are on. It is highly recommended in broadcasting. They can also represent a form of branding or to satisfy the authorities involved. Also, the idents can vary between simplistic or complex, loaded with details, 3D, great music, etc, it impacts the audience in the sense of it lets the viewer know what station they are watching.

Purposes:

When we make out indent I am hoping that when it is watched people will resemble it with E4 the reason for this is I have used he cooperate identity theory so people know when they see the certain shade of purple they will know its E4, I also hope that it will entertain my target audience of 16-34 year old to do this I used a theme that all ages would enjoy.

Background

By making this ident I am hoping to get the appreciation of my target audience, I will be doing this by using a theme that appeals to an age group of 16 to 34 year olds, the theme I will be using in my ident is a space theme, the reason for this is so that all ages can appreciate the ident and recognize it to be an E4 ident, I will do this by using cooperate identity theory so people recognise the certain shade of purple as E4 that is what I am hoping to achieve.

Scope:

In out ident there will just be me and my co worker Chris, and we will be making the ident on out own, we will need to invest in some things such as a camera which we can obtain from home, we will also need to invest in some clay it will b quite cheap normally around £7.99, we will also need to think about where we will film it, most likely in the classroom and just make a set around it. We will not need interviews, as it is just the two of us making it

Method: 
I will be using several methods of research, the first being a survey, within this survey i will include questions for the target audience so i can see what they would be expecting to se and what would appeal to them most, i would also include a interview and focus group this will also determine what i should include in the ident to appeal to the audience and also link it the the corporate identity theory.  

Timetable:

Prepare proposal by: 23-05-14     

Complete literature review by: 23-05-14     

Complete fieldwork by: 23-05-14           

Complete analysis by: 23-05-14     

Give presentation in by: 23-05-14           

Complete final report by: 23-05-14           

Limitations:

There are some restriction that could affect out ident such as: we only have a small budget on our ident so it could not be as professional as we hoped, we also can not get hold of a professional cast and crew as there is only two of as and out budget is small, we can only use the cameras we have or get given so the quality is not amazing either.

References

http://www.channel4.com/e4 - I used this website to get my information on things I would have to use to make my ident professional, for example I looked at corporate identity theory and I looked at the target audience they had and finally I look at idents they had made so I could get an idea and information on how to make my ident professional and get it looking like one of there’s.

16. focus group and analysis

focus group and analysis

me and chris presented out pitch on out ident and what it was going to consist of, we presented it to the class, the reason for this is so that we could collect feedback, which could give us an idea on what the perfect ident is and how we could change it for the better, here are some ideas below that helped us change out ident idea.

WWW: Alot of ideas where said that could make out ident better such as:

-well structured, good idea

-used corporate identity theory, which is good and makes it recognizable to E4

-using a character is good for the audience.

-idea for ident is good for target audience, as it would entertain all ages.

-has an originality to it not really seen it done before

EBI:we had some 'even better if's' as seen below:

-could have included more scenes as we only have a few

-if it where to flow together a bit better as it is a bit random

-spend a bit more time on the scenes and editing

-put more effort into moulding the clay to make it better looking

-need to include a theme tune or music into it

shooting script ident

walt disney company subsidaries

 subsidiaries -

The Walt Disney Company incorporated on July 28, 1995, together with its subsidiaries, is a diversified worldwide entertainment company. The Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive. The Company has a 51% effective ownership interest in Disneyland Paris, a 5,510-acre development located in Marne-la-Vallee, approximately 20 miles east of Paris, France. The Company manages and has a 40% equity interest in Euro Disney S.C.A. The Company owns a 48% interest in Hong Kong Disneyland Resort through Hongkong International Theme Parks Limited. On November 7, 2012, the Company sold its 50% interest in ESPN STAR Sports (ESS). On November 7, 2012, the Company sold its 50% equity interest in ESPN STAR Sports (ESS). On December 21, 2012, the Company acquired Lucasfilm Ltd. LLC.

26. location recce- ident